This is a project that Microsoft is going to implement next year that will allow users to interface in unique ways with the advertising that Microsoft throws at them.
Microsoft showed off five NuAd scenarios, but the possibilities are endless. Here's a list of what they demoed:
1. When a user says "Xbox tweet," he or she can immediately tweet something about the brand.
2. Saying "Xbox More" lets users request additional information or a coupon to be emailed to them.
3. Saying "Xbox Near Me" pulls up a Bing map that locates the nearest retailer, and sends the user a text message with the location.
4. Saying "Xbox Schedule" sends the user a calender reminder about an upcoming show.
5. When prompted to vote at the end of an ad, the user can wave his or her hand to give feedback.
2. Saying "Xbox More" lets users request additional information or a coupon to be emailed to them.
3. Saying "Xbox Near Me" pulls up a Bing map that locates the nearest retailer, and sends the user a text message with the location.
4. Saying "Xbox Schedule" sends the user a calender reminder about an upcoming show.
5. When prompted to vote at the end of an ad, the user can wave his or her hand to give feedback.
Here is a video that Microsoft posted to YouTube today to explain it:
This could be a very interesting way for Microsoft to show off Kinect and its interest in social networking.
You may have also noticed that this was all demoed on the new Xbox Live UI.
This feature is expected to begin to be implemented in Spring 2012.
I'd also like to give a shootout to the guys over at G4 for this story.
That is all. Carry On!
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